by M Weiner · Cited by 37 — Written by. Matthew Weiner. One-Hour Pilot. “Smoke Gets In Your Eyes”. Revised Pink April 20, 2006. Full Revised Blue April 18, 2006. Production Draft April 3,
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FADE IN:TITLE CARD “MAD MEN”11Images and sounds from late 1950’s and early 60’s advertising: Doctors selling cigarettes. Athletes selling liquor. Bathing suit models with vacuum cleaners.And most importantly, proud Dads with their perfect wives and children driving their cars to some green suburban utopia.We get a sense of the time and its ideals.END TITLE SEQUENCE.TITLE CARD “MANHATTAN – 1960″22EXT. MANHATTAN STREET – NIGHT33Stock footage of late 50’s – early 60Õs Manhattan – night-time shots of vintage skyscrapers, traffic, and people.INT. KNICK KNACK BAR44Vinyl upholstery and mirrored walls, but brand new. It’s after work, but the women have their hair done and each man’s tie is pushed to the top of his collar. Highballs and martinis clink under quiet music and everywhere are the sights and sounds of smoking.Alone in a red corner booth is DON DRAPER, early 30’s, handsome, conservative, and despite his third old fashioned, he is apparently sober. He is doodling on a cocktail napkin. He crosses something out, puts down his fountain pen, and taps a cigarette out of a pack of “Lucky Strike”.The BUSBOY, a middle-aged black man, too old for his tight uniform, approaches.BUSBOYFinished, sir?DONYeah. Got a light?The busboy pulls out a pack of matches from the back of his ‘Old GoldÕs’ and lights Don’s cigarette.*(CONTINUED)
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DON (CONT’D)Ah, an ‘Old Gold’ man.*(inhaling)’Lucky Strike’, here.There is an awkward silence. The busboy starts to walk away.DON (CONT’D)Can I ask you something? Why do you smoke ‘Old Gold’?*The busboy seems flustered and looks around nervously. The burly white BARTENDER approaches.BARTENDERI’m sorry sir. Is Sam here bothering you? He can be a little chatty.DONNo, we’re actually having a conversation. Is that okay?BARTENDER(thinking)Can I get you another drink?DON(points to drink)Do this again. Old Fashioned, please.The bartender walks off.DON (CONT’D)So, obviously you need to relax after working here all night.BUSBOYI guess. I don’t know.DONWhat is it, low-tar? Low-nicotine? Those new filters? I mean, why “Old Gold”?*BUSBOYThey gave them to us in the service. A carton a week for free.DONSo you’re used to them. Is that it?Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 2.CONTINUED:44(CONTINUED)
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BUSBOYYeah, they’re a habit.DONSo I could never get you to smoke another kind? Let’s say, my Luckies?BUSBOYI love my Old Gold.*DONLet’s just say tomorrow a tobacco weevil comes and eats every last Old Gold on the planet.*BUSBOYThat’s a sad story.DONYes, it’s a tragedy. Would you just stop smoking?BUSBOYI’m pretty sure I’d find something. I love smoking.DON(writing as he speaks)”I love smoking”. That’s very good.BUSBOYMy wife hates it. “The Reader’s Digest” says it will kill you.DONYeah, I heard about that.BUSBOY(shrugs)Ladies love their magazines.DONYes, they do.INT. APARTMENT HALLWAY – LATER55Don, hat in hand, knocks on the door. He waits a beat and checks his watch. It’s midnight. The door opens to reveal MIDGE DANIELS, a sexy no nonsense woman about Don’s age wrapped in a red kimono.Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 3.CONTINUED: (2)44(CONTINUED)
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MIDGE(sarcastic)You weren’t worried about waking me, were you?DONAm I interrupting anything?MIDGENo, only my work.She turns and Don follows her shapely form into the apartment.INT. MIDGE’S APARTMENT – CONTINUOUS66The apartment has a huge glass view of Manhattan and is decorated in Swedish modern: chrome, teak, and white. In the center of the room, under a large mobile, is a queen-size bed on a platform.Midge walks to her drafting table where she is working. Don sits on the edge of the bed.MIDGEWell, you’re lucky I’m still up working. And that I’m alone.DONHow’s it going?MIDGEThey invented something called “Grandmother’s Day”. It ought to keep me busy drawing puppies for a few months.She holds up a few of the greeting cards that she has been working on.DONCan I run a few ideas past you?Midge smiles and heads to the bar to fix a couple of drinks.MIDGEDoes that mean what I think it means? Because I’m familiar with most of your ideas.Don starts leafing through his pockets, pulling out napkins.Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 4.CONTINUED:55(CONTINUED)
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DONMidge, I’m serious. I have nothing. I’m over and they’re finally going to know it. The next time you see me there’ll be a bunch of young executives picking the meat off my ribs.MIDGEThat’s a pretty picture.DONWhat’s your secret?MIDGENine different ways to say, “I love you, Grandma.”She opens her kimono revealing she has nothing on underneath and pulls Don’s head to her chest. As she smiles with pleasure, weDISSOLVE TO:INT. MIDGE’S APARTMENT – MORNING77Don is laying on Midge’s chest. Midge smokes a cigarette. Don looks off towards the skyline.DONWe should get married.MIDGEYou think I’d make a good ex-wife?Don sits up and grabs a cigarette off the end table.DONI’m serious. You have your own business and you don’t care when I come over. What size Cadillac do you take?Midge lays on the bed completely naked, staring at Don.MIDGEYou know the rules. I don’t make plans and I don’t make breakfast.She smiles a little and throws Don his watch. He puts it on.Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 6.CONTINUED: (2)66(CONTINUED)
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DONSterling is having the tobacco people in nine hours. I have nothing.MIDGEPeople love smoking. There’s nothing that you, the Trade Commission, or “Reader’s Digest” can do to change that.*DONThere’s a kid who comes by my office everyday and looks where he’s going to put his plants.MIDGE*Is he handsome?EXT. TOWERING MANHATTAN SKYSCRAPER – MORNING88From the air, we see an elegant modern glass building. Below, the hats on the tops of men’s heads swarm like ants through revolving doors.INT. ELEVATOR99A middle-aged black man mans the controls of the crowded elevator. Three young execs, KEN, DICK, and HARRY, in apparently identical suits take off their hats and crowd to the back of the elevator.DICKTwenty-three.HARRYOh, but not right away.An attractive YOUNG SECRETARY, holding her purse to her chest, steps on the elevator and turns her back to them. The three men look her over and nod to each other approvingly.KEN(to the operator)Pal, can you take the long way up? IÕm really enjoying the view here.The secretary looks down. The operator says nothing. Dick slouches against the back wall. Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 7.CONTINUED:77(CONTINUED)
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DICKYou going to Campbell’s bachelor party?KENYeah, I want to be there before they tie an anchor around his neck and drag him out to sea.DICKI heard she’s a nice girl.HARRYWho wants that?INT. STERLING COOPER AD AGENCY – CONTINUOUS1010We follow the threesome as they wind down the hall of the busy office. It’s ultra-modern with teak panelling and Barcelona chairs.DICKWhat did you do that for? She’ll probably be assigned to one of us.KENThen she’ll know what she’s in for. Besides, you have to let them know what kind of guy you are. Then they’ll know what kind of girl to be.HARRY(to Ken)I have a feeling we won’t be going to your bachelor party anytime soon.KENYeah, well, compared to Campbell, I’m a boy scout.They walk past an attractive secretary, HILDY, who stands up as if to stop them.HILDYExcuse me, is he expecting you?DICKHe’s not expecting anything.Ken holds his finger to his lips as the three men burst open the door to see –Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 8.CONTINUED:99
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INT. PETEÕS OFFICE – DAY1111PETE CAMPBELL. He is mid-twenties, charming, all-American, and on the phone.PETE(to phone)Oh, honey, don’t worry, I’ll get home safely. I have an important appointment right now, so why don’t you go shopping or something? Take your mother to lunch, tell her it was my idea.DICK(to Ken)Wow, he’s good.The three guys, Ken, Dick, and Harry, settle into different places around the office. A few of them light cigarettes.PETE(to phone)It’s just a bachelor party. No, I really don’t know what they have planned, but judging from the creative brainpower around here, we’ll probably end up seeing “My Fair Lady”.Ken looks offended and takes a card out of his pocket with a drawing of a stripper, on it is written “The Slipper Room”. He holds it up for Pete.PETE (CONT’D)(still on phone)I’ll tell you what. I’ll stop by your place on my way home. Your mother can check under my fingernails. Of course I love you. I’m giving up my life to be with you, aren’t I?He laughs and hangs up the phone and picks up her picture from his desk.PETE (CONT’D)What a great gal. I’ll tell you guys, she stole my heart.DICKAnd her old man’s loaded.Pilot Episode ÒSmoke Gets in Your EyesÓ Pink 4/20/06 9.(CONTINUED)
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